About Us


Chloe (founder) has always loved dressing her 2 daughters, Maddison Mae and Harper Mae, in traditional baby clothing, as well as personalised lounge sets, however found it very difficult to find traditional clothing that could be personalised, especially knit and velour. Chloe combined her love for traditional babywear and personalised babywear to create Mae Babywear, inspired by both of her daughter’s middle name ‘Mae’.

Chloe often struggled to afford traditional and personalised clothing and it frequently took 4+ weeks to be dispatched, she made it her goal to make her handpicked range AFFORDABLE, ACCESSIBLE and ADORABLE. Our mission is to keep at least 90% of our outfits under £20.